GTA REALTORS® ROLL-OUT ViRTUAL OFFICE WEBSITE SERVICE
Posted by: Toronto Real Estate Admin / Category: Toronto Realtor
GTA REALTORS® ROLL-OUT ViRTUAL OFFICE WEBSITE SERVICE
TORONTO, November 24, 2011 – Toronto Real Estate Board GTA REALTOR®
Members now have the opportunity to enhance the portfolio of services they
currently offer their consumer clients to include a Virtual Office Website
(VOW).
In response
to a changing business environment, TREB embarked on the development of a VOW
policy and service back in July 2010, and is pleased to announce that it has followed
through on its commitment. A Virtual Office Website (“VOW”) service is
now available for TREB REALTOR® Members.
A VOW
service allows REALTORS® to offer consumers a secure password-protected website
to search MLS® listing data, with the benefit of a REALTOR® Member’s knowledge and
accountability, without compromising MLS® accuracy or consumers’ privacy
rights.
REALTOR®
clients would have the ability to access information fields of much richer
substance than that seen on REALTOR.ca.
“All of our
efforts are driven by the needs of our Members and the clients they serve,”
said Toronto Real Estate Board President Richard Silver. “TREB will continue to
work on behalf of consumers and the REALTORS® who represent them to ensure the
highest quality of safe and secure service to the Greater Toronto real estate
market’s thousands of consumers.”
Consumers
who engage in this type of service with their REALTOR® could use access to this
additional information to determine preferences and “must haves” to aid in
their home buying and selling decisions.
However, contrary to demands by
the Competition Commissioner for TREB to release private data about individual
consumers openly on the internet, TREB remains committed to its belief that doing
so would violate consumer privacy laws, reduce the quality of the system, and
diminish protection for consumers.
TREB will not violate its REALTOR®
Members contractual and legal obligations to protect the private information of
their clients.
“The new VOW service
that has resulted from the comprehensive planning process strikes the right
balance while offering richer information to our Members to better serve their
clients,” concluded Mr. Silver.
For information about Buyer Representation Agreements
(BRA) visit www.BRAFirst.ca
For Media/Public Inquiries: Mary Gallagher, Senior
Manager Media Relations.
Toronto
Real Estate Board 1400 Don Mills Road Toronto, ON M3B 3N1, Office: (416)
443-8158, Email:maryg@trebnet.com
Greater Toronto REALTORS are passionate about their work.
They adhere to a strict Code of Ethics and share a state-of-the-art Multiple
Listing Service. Serving over 31,000 Members in the Greater Toronto Area,
the Toronto Real Estate Board is Canadas largest real estate board. Greater
Toronto Area open house listings are available on www.TorontoRealEstateBoard.com
Article source: http://www.torontorealestateboard.com/market_news/release_market_updates/news2011/nr_rollout_virtual_office_website.htm
Tags: Toronto Realtor